JIANGCHUAN
EP CENTER
EP Concept
1. The material layer is the external manifestation and carrier of corporate culture, and the material basis of the institutional layer and the spiritual layer;
2. The institutional layer restricts and regulates the construction of the material layer and the spiritual layer, and there is no way to talk about green corporate culture without strict rules and regulations;
3. The spiritual layer is the ideological basis for the formation of the material layer and the institutional layer, and is the core and foundation of the green corporate culture. The construction of green corporate culture should not only expose economic benefits, but also pay attention to social benefits and ecological benefits, so as to meet the requirements of modern consumers in the pursuit of green products. Improve the ecological content of enterprise products and establish a good corporate image.
The role of building a green corporate culture:
1. As the value system of the enterprise, the value appeal of corporate culture is an organic part of the requirements of the era of economic and social development;
2. Green corporate culture is gradually formed in the production and operation of the enterprise, and its core is green values, that is, advocating environmental protection and resource conservation, and embodied in the practice of the enterprise;
3. The cultivation of green corporate culture has laid the foundation for the implementation of green management for enterprises. Under the guidance of green corporate culture, enterprises will produce "green effects" different from traditional enterprise management in all aspects of strategy, organization, research and development, production, marketing, investment, etc., so as to effectively enhance the core competitiveness of enterprises.